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Job Title: Campaign Architect II

Job Description Responsible for working with Direct Marketing Direct Response Programs teams in the management of analysis, execution, and data integrity of audience criteria selection associated with Direct Response mail programs.

- Responsibilities include managing complex data requirements, executing program initiatives in documented in the defined in the strategic plan, working in accordance with the industry standards and ALSAC’s defined service levels using IBM UNICA Campaign Management suite, and ensuring all deadlines, process objectives, and strategic requirements are met.

- Develops and leads innovative data initiatives to include data model integration, layered testing initiatives and data validation for Direct Marketing direct response programs.

- Works closely with Senior DM leadership to review projects requiring multiple resources and troubleshooting issues.

- Develops and generates strategic data recommendations, helps trains new data architect staff members on the use of the UNICA Campaign Management suite, and maintains the integrity of the system.

- Works with management and ITS to ensure functionality and issue resolution involving UNICA software is properly managed.

- Requires experience as a campaign architect who is proactive, highly organized, excellent at working on multiple projects simultaneously, comfortable under pressure, and able to work effectively as a team member.

- Excellent organizational skills, ability to manage multiple tasks and tactfully deal with difficult situations.

- Understand basic data elements, segmentation designs and validation techniques.

- Highly detail oriented, focused and organized.

- Knowledge ordinarily acquired through a Bachelor’s degree a minimum of 5 years of database or segmentation management experience.

- 2 years UNICA experience preferred.

- ALSAC is an equal employment opportunity employer.

- ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

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