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Job Title: Social Media Specialist – UAE and Oman

IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and headquartered in Melbourne, Australia.

- IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.

- We are setting out to be the world's leading platform and connected international student community through building tons of new products to put our customers at the heart of everything we do.

- For over 50 years our global network of 93 offices has been helping students to achieve their goals through studying abroad.

- By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities.

- For more than 5,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.

- If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.

- POSITION PURPOSE The Social Media Specialist role is responsible for the ongoing management and growth of IDP’s Middle East social media presence in alignment with business strategies and direction.

- RESPONSIBILITIES Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.

- Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.

- Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.

- Alert marketing management to any major negative conversations about IDP brand and services and collaborate with team to develop measures to protect and enhance IDP image online.

- Monitor competitive activity on social media and audience interactions.

- Suggest and develop online activities to counter competitive activities Continuously update own knowledge of social media best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts WHAT WE'RE LOOKING FOR Knowledge of Digital Marketing current best practices and understanding of Digital production processes Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.

- ).

- Knowledge social media paid advertising campaigns including Facebook, LinkedIn and Twitter.

- Strong understanding of user-generated content management, content marketing and reputation management.

- Strategic content creation and excellent writing skills.

- Ability to work independently and in a team environment.

- Knowledge of Arabic language is a must.

- 3 years’ experience or equivalent exposure to a corporate environment BA or BS with focus on communication: Advertising/Marketing Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.

- WORKING AT IDP IDP Education’s ongoing success comes from our highly committed and caring employees around the globe.

- We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.

- We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.

- We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.

- We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.

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